Google Ads Responsive Search Ads are the default text ad type when you are creating search campaigns. Instead of your standard text ads or expanded text ads, responsive search ads allow you to create 15 headlines, 4 description lines, and add your assets to your advertisements. In this video, I will go over responsive search ads best practices so you can drive more conversions for your campaigns.

Google Responsive Search Ads Best Practices:

1. TARGETING: Keep your campaign and your Ad Groups organized
2. RELEVANCE: Use your targeted keywords and search terms as ad copy
3. BENEFITS & USP: Ad copy should focus on benefits for your customers
4. TESTING: Create 2 Responsive Search Ads per Ad Group
5. COMPLETION: Use all of the headline & description lines
6. EXCELLENT AD STRENGTH: Make sure your ads are rated Excellent
7. ASSETS: Utilize all relevant assets for your ads (previously extensions)

Related Videos & URLs:

Responsive Search Ads Blog Post: https://surfsideppc.com/responsive-search-ads/

Google Ads Blog Post: https://surfsideppc.com/google-ads/

Google Ads Help for Responsive Search Ads: https://support.google.com/google-ads/answer/7684791?hl=en

Free Google Ads Course 2023: https://www.youtube.com/watch?v=6RXnGvkyjVw

Google Search Ads Tutorial 2023: https://www.youtube.com/watch?v=pbjH9Be-fTU

10 Google Ads Best Practices: https://www.youtube.com/watch?v=aPo1Nzr0nYs

Google Ads Keyword Research 2023: https://www.youtube.com/watch?v=54aUx0Zj5X8

ChatGPT for Google Ads Ad Copy: https://www.youtube.com/watch?v=m1zUKXi3TKk

Hashtags:
#googleads #marketing #responsivesearchads

You do not have to worry about character limits with responsive search ads. You get 15 headlines that are 30 characters each and 4 description lines that are 90 characters each. That along with your assets, such as sitelink assets, callout assets, structured snippet assets, call assets, image assets, and more.

Video Description:

Google Responsive Search Ads Best Practices:

TARGETING:

Organizing your campaign and Ad Groups is crucial for effective targeting. By grouping similar keywords together, you can create ads that are highly relevant to the search terms used by potential customers. This not only improves the overall quality score of your ads but also helps you achieve higher ad rankings.

RELEVANCE:

When it comes to ad copy, relevance is key. Your ad should contain keywords and search terms that are closely related to your products or services. This not only makes your ad more appealing to users but also signals to Google that your ad is highly relevant to the search query. Incorporate your targeted keywords in the headlines and descriptions of your RSAs to create compelling ad copy that resonates with your audience.

BENEFITS & USP:

Highlighting the benefits and unique selling proposition (USP) of your products or services is crucial in creating effective ad copy. Your customers want to know how your offerings can solve their problems or fulfill their needs. Focus on the benefits that your customers can derive from choosing your business over others. Whether it's saving time, money, or effort, make sure to clearly communicate the value proposition of your products or services in your ad copy.

TESTING:

Testing is an essential part of any successful ad campaign. With RSAs, you have the opportunity to create multiple headlines and descriptions, and Google automatically optimizes the combinations to show the most relevant ad to users. Take advantage of this feature by creating at least 2 RSAs per Ad Group. This allows you to test different headlines and descriptions to find out which ones perform best and optimize your ads accordingly.

COMPLETION:

Take advantage of the full potential of RSAs by using all of the headline and description lines available. Google allows you to add up to 15 headlines and 4 descriptions, giving you ample space to highlight different aspects of your products or services. Utilize all the available space to create engaging and informative ad copy that entices users to click on your ad.

EXCELLENT AD STRENGTH:

Google rates the strength of your RSAs based on relevance, quantity, and diversity of your headlines and descriptions. Aim for an Excellent ad strength rating, as it indicates that your ads are highly relevant and engaging to users. This can positively impact your ad rankings and help you outrank your competitors.

ASSETS:

Google offers various ad extensions that allow you to provide additional information to users, such as site links, callouts, and structured snippets. Utilize all relevant ad extensions to make your ads more informative and appealing to users. Ad extensions not only provide more visibility to your ads but also improve the overall performance and click-through rate (CTR) of your ads.