What is the state of branding in 2025? In this video, we dive into the minds of creatives who share their candid thoughts on what’s driving modern logo and branding design. From the value of authenticity to navigating bold design choices, we explore how brands are connecting with audiences in 2025.

► The broadest range of asset categories, all in one place: https://elements.envato.com/?utm_campaign=yt_tutsplus_BqTZuj07q2k&utm_medium=referral&utm_source=youtube.com&utm_content=description

00:00 Introducing the designers
00:32 How to brand
02:36 It’s not mine, it’s theirs
05:05 We have to talk about Jaguar
06:30 Everything revolves around typography
08:45 Colorful language
12:01 Aim for timeless

Featuring:
- Arlyn Panopio: Head of Brand and Creative, Envato
- Aaron Draplin: Cardboard fanatic, Draplin Design Co.
- Chad Edwards: Senior Art Specialist, Envato
- Armin Vit: Co-founder UnderConsideration

Visual references
- https://youtu.be/ueEKYyzMdKA?si=KHYuQHrU20JdOnCc&t=8
- https://youtu.be/8prd-jMWWcs?si=ynhtlVQAqvpHyqC2&t=39
- https://www.youtube.com/watch?v=eUnBzr2oCgQ
- https://www.youtube.com/watch?v=F-yA_a1pXHU
- https://youtu.be/rLtFIrqhfng?si=t5LfyMNFmb-sXDpM&t=18
- https://www.instagram.com/p/DCjBohfvdj2/
- https://youngjerks.com/Info
- https://vimeo.com/96250926 & https://underconsideration.com/favorite_things_weve_made/2014-brand-new-conference-identity/
- https://www.draplin.com/work/logos

CREDITS
Producers: Ian Yates & Joel Bankhead
Video Editor: Gibran Gomez Flores

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Envato Tuts+
Discover free how-to tutorials and online courses. Design a logo, create a website, build an app, or learn a new skill: https://tutsplus.com/?utm_campaign=yt_tutsplus_BqTZuj07q2k&utm_medium=referral&utm_source=youtube.com&utm_content=description

Envato
Access an unrivaled range of high-quality assets and templates from our community of global artists, with one simple subscription.
► The broadest range of asset categories, all in one place: https://elements.envato.com/?utm_campaign=yt_tutsplus_BqTZuj07q2k&utm_medium=referral&utm_source=youtube.com&utm_content=description

► Subscribe to Envato Tuts+ on YouTube: https://www.youtube.com/tutsplus
► Follow Envato on X: https://twitter.com/envato
► Follow Envato on Facebook: https://www.facebook.com/envato
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -