In this video I took the Miley Cyrus Flora perfume by Gucci, and gave it a redesign because I felt like it didn't respect the brand identity of Gucci, and basically because I thought I could do a better job. But I then tweeted the design directly to Gucci on Twitter, the question is, will they reply?

When talking about strong brand identities such as Gucci, it's important to adhere to that identity so that the current consumer and target audience remain loyal and linked to the brand itself. The main issue I saw with the Flora perfume campaign with Miley, was that it strayed quite far away from everything that Gucci is meant to represent. But was my redesign any better?

If you found todays video on redesigning Gucci perfume enjoyable or useful, let me know in the comments section and drop a like on your way out. Subscribe to stay updated to all of my uploads and until next time, design your future today, peace
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The work is protected by copyright, produced by Satori Graphics®
This is applied to the video recording of itself as well as all artistic aspects including special protection on the final outcome. Legal steps will have to be taken if copyright is breeched. Music is used from the YouTube audio library and or sourced with permission from the author

0:00 The Gucci Problem?
0:44 Gucci Brand Mission
1:46 The Billboard Advert (ouch)
2:15 Brand Identity
2:44 Flors Perfume On The Market
3:20 My Redesign
4:23 Did Gucci Reply?
5:12 The Conclusion & Full Story

https://youtu.be/_BDfiPH3I80