Struggling to turn website clicks into actual sales? A Customer Journey Map could be the game-changer you need! In today’s tutorial, we’ll show you how to guide your visitors through the decision-making process and keep them loyal to your brand, even in a sea of online options.
In this video, you’ll learn exactly how to create a customer journey map that will help you better understand your customers and improve their overall experience. We’ll walk you through each step, from setting your goals to mapping out all the key touchpoints.
Timestamps:
00:00 Intro
00:46 What is a customer journey map?
01:54 Why should you use a customer journey map?
03:10 Step 1: Set Clear Objectives for Your Map
04:07 Step 2: Do Your Research
05:11 Step 3: Define Your Buyer Persona
06:18 Step 4: Identify Your Customer Touchpoints
07:33 Step 5: Define the Stages of the Customer Journey
08:12 Stage 1: Awareness
08:56 Stage 2: Consideration
09:54 Stage 3: Decision
10:50 Stage 4: Retention
11:37 Step 6: Map the Customer Journey
12:15 Step 7: Test Your Journey
12:37 Step 8: Update Your Map Regularly
12:59 Closing Words
Creating a customer journey map is key to optimizing your client’s experience and helping them choose your brand in today’s crowded market. By mapping out your customer touchpoints and understanding the full picture, you'll turn random visitors into loyal customers.
Resources:
Customer Journey Map Template: https://download.siteground.com/files/customer_journey_map.pdf?utm_source=youtube&utm_medium=social&utm_campaign=academy&utm_content=customer_journey
Key Digital Marketing Metrics to Improve Your Results: https://youtu.be/siZfPeATR6A?si=aRFEgROdKp0YCYVc
How to Secure a WordPress Site in 2025: Simple and Effective Tips: https://youtu.be/uw96_4OfJCc?si=mLLtBrRiWCLxPaUY
Customer Journey Mapping Made Easy: Tips & Best Practices: https://www.siteground.com/academy/customer-journey-map/?utm_medium=social&utm_source=youtube&utm_campaign=academy&utm_content=customer_journey_mapping
The Email Customer Journey – 5 Simple Steps + Examples: https://www.siteground.com/academy/email-customer-journey/?utm_medium=social&utm_source=youtube&utm_campaign=academy&utm_content=customer_journey_mapping
Decoding Decisions: Making sense of the messy middle by Think with Google: https://www.thinkwithgoogle.com/_qs/documents/9998/Decoding_Decisions_The_Messy_Middle_of_Purchase_Behavior.pdf
About SiteGround: SiteGround is a tech product and service company powering millions of online businesses worldwide. From world-class web hosting to SaaS platforms for site building and email marketing, we develop all our products in-house. At the heart of our 20-year success is our nurturing company culture focused on performance and innovation, technical pioneering, and early strategic adoption of AI.
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