Whether your last marketing campaign soared or stumbled, understanding the "why" and "how" is crucial. This is where digital marketing metrics come into play, acting as your compass in the vast sea of marketing efforts.
Timestamps:
00:00 Intro
01:04 Top Digital Marketing Metrics for Tracking User Journeys
01:40 1. Impressions
02:33 2. Click-Through Rate
05:00 3. Sessions
06:00 4. Pageviews
06:53 5. Average Time on Page
08:16 6. Engagement Rate
10:20 7. Bounce Rate
11:42 8. Conversion Rate
13:28 9. Average Order Value
14:37 10. Repeat Purchase Rate
15:49 11. Customer Lifetime Value
17:12 12. Cost per Click
18:47 13. Cost per Lead
20:15 14. Customer Acquisition Cost
22:11 15. Return on Investment
23:54 How to Manage Tracking Marketing Metrics
27:07 Closing words
Digital marketing metrics are quantifiable measures that help you track and assess the performance of your marketing campaigns. They're essential tools for understanding what's working, what needs improvement, and how you can make data-driven decisions to enhance your marketing strategy, optimize content, and drive more traffic and engagement to your website.
For website owners aiming to maximize their online presence, understanding these metrics is not just beneficial—it's essential. They allow you to track your user's journey through the marketing funnel and improve your digital marketing performance.
Remember, the key to success is not just collecting data but interpreting it to drive actionable insights. Understand and apply these digital marketing metrics, so you can refine your strategies and achieve exceptional results.
Resources:
Digital Marketing Metrics Cheat Sheet: https://download.siteground.com/files/digital-marketing-metrics.pdf
15 Must-Track Digital Marketing Metrics: https://www.siteground.com/academy/digital-marketing-metrics//?utm_medium=social&utm_source=youtube&utm_campaign=academy&utm_content=digital_mkt_metrics
Top 12 Website Metrics to Increase Performance: https://www.siteground.com/academy/website-performance-metrics/?utm_medium=social&utm_source=youtube&utm_campaign=academy&utm_content=digital_mkt_metrics
7 Proven Tactics to Drive Free Traffic to Your Website: https://www.youtube.com/watch?v=RrqZWx_Zm6k
Email Marketing Metrics - Essential Metrics & KPIs to Track for Your Success: https://www.siteground.com/academy/email-marketing-metrics/?utm_medium=social&utm_source=youtube&utm_campaign=academy&utm_content=digital_mkt_metrics
Email Bounce Rate: What Is It & How to Reduce It?: https://www.siteground.com/academy/email-bounce-rate/?utm_medium=social&utm_source=youtube&utm_campaign=academy&utm_content=digital_mkt_metrics
How to Generate More Qualified Leads for Your Business: https://www.youtube.com/watch?v=u9ZRbTLDaCM
How to Speed up Your WordPress Website Like a Pro: https://youtu.be/pjq1mcaBJrM?si=O4-H_mzoD3VeoUvq
About SiteGround: SiteGround is a tech product and service company powering millions of online businesses worldwide. From world-class web hosting to SaaS platforms for site building and email marketing, we develop all our products in-house. At the heart of our 20-year success is our nurturing company culture focused on performance and innovation, technical pioneering, and early strategic adoption of AI.
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