What’s new in SEO in 2025? Discover the 6 trends that are truly reshaping the game and learn exactly how to adapt to them.

When it comes to SEO, many videos and articles out there repeat the same old advice—mobile-first indexing, video content, and other strategies that have been around for years. But in this video, we’re cutting through the noise to bring you the latest, most impactful SEO trends for 2025.

From AI Overviews changing how search results work to Google’s N-E-E-A-T quality standards and the rising importance of user-generated content, we’re breaking down what’s truly new.

Get ready to explore the key changes Google is making in 2025, driven by advancements in AI and new content standards. From AI Overviews reducing click-through rates to Google's emphasis on expertise and user trust, we cover everything you need to know to future-proof your strategy.
We’ll also share actionable tips to optimize your content, improve your technical SEO, and align your site with Google’s latest priorities. If you're serious about staying competitive in search rankings, this video is a must-watch!

Timestamps:
0:00 The latest SEO trends
01:21 The Big Shift: AI Overviews & Zero-Click Searches
04:10 User-Generated Content & Forums: Authentic Engagement Matters
05:56 N-E-E-A-T Standards: Building Expertise and Trust
07:16 Cluster Topics: Aligning Content for Authority
08:26 Crawling & Indexing Frequency: Adapting to Google’s Changes
10:10 First-Party Data & Privacy: Driving Conversions in the New Era

Resources
The 2025 SEO Trends That Will Truly Define the Landscape: https://siteground.com/blog/seo-trends/?utm_source=youtube&utm_medium=social&utm_content=seo_trends_video
How to Speed up Your WordPress Website Like a Pro: https://youtu.be/pjq1mcaBJrM?utm_source=youtube&utm_medium=social&utm_content=seo_trends_video

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