Your email’s subject line is the first impression you make—and it can be the difference between getting opened or ignored. In this video, we break down the essential dos and don’ts of crafting powerful subject lines that grab attention and boost open rates. Learn actionable tips and real-world examples to create subject lines that work, whether for business, marketing, or personal emails.

Start Your Email Marketing Journey With SiteGround: https://siteground.com/email-marketing?utm_medium=social&utm_source=youtube&utm_campaign=academy&utm_content=email_subjects

Resources:
How to Build an Email List: https://world.siteground.com/blog/building-an-email-list/?utm_medium=social&utm_source=youtube&utm_campaign=academy&utm_content=email_subjects
How to Write Marketing Emails That People Will Read: https://world.siteground.com/blog/how-to-write-marketing-emails/?utm_medium=social&utm_source=youtube&utm_campaign=academy&utm_content=email_subjects
Master Email Marketing in Our 6-Day Course: http://www.siteground.com/email-marketing-course?utm_medium=social&utm_source=youtube&utm_campaign=academy&utm_content=email_subjects

Timestamps:
00:00 Intro
00:54 Do: Create a sense of urgency
01:27 Do: Personalize
02:39 Do: Use numbered lists
03:15 Do: Use questions and commands
03:50 Do: Use Emojis
04:34 Do: Keep it short
04:49 Do: Generate intrigue
05:37 Don’t: Use clickbait
06:46 Don’t: Use spammy words
08:17 Don’t: Put it in ALL CAPS
08:55 Bonus tips
09:28 Keep in mind your sender name & email address
10:25 Run A/B tests
11:09 Follow through
11:33 Closing

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