Welcome to Day 20 of the 21-Day DAX Challenge!

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Today’s challenge focuses on employee reach not sales or profit, but how many unique customers each employee has served.

Why this matters:
1. Some employees build deep relationships with a few big clients, while others interact with dozens of different customers.
2. Knowing who handles the widest range of clients helps with customer relationship strategies, account assignments, and measuring influence.

In this video, you’ll learn how to:
1. Create a virtual table of employees & unique customers served
2. Use CALCULATE + DISTINCTCOUNT to find unique IDs
3. Filter & get the employee with the highest count
4. Use LOOKUPVALUE to return the employee name

Result: Elon Musk tops the list with the highest unique customer count.

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