Learn how to create your first ad group in Google Ads with this comprehensive tutorial. We'll guide you through the essentials, including setting up ad groups, selecting targeted keywords, and assigning a budget to your campaign. You'll also learn about keyword match types – broad, phrase, exact, and negative – and how they impact ad performance. Whether you're promoting a product or service, this video will help you organize your campaign effectively, leverage Google's AI suggestions, and optimize for relevant searches to maximize results.

GOOGLE ADS TUTORIAL SERIES:
Lesson 1: Create a Google Ads account – https://youtu.be/fn2MojTTGMk
Lesson 2: Setting up a campaign – https://youtu.be/JEnGjrY80yc
Lesson 3: (That's this video)
Lesson 4: Subscribe for updates – http://www.youtube.com/subscription_center?add_user=lovesdata

YOUR EXTRA RESOURCES:
○ Google Ads Course (paid) – https://www.lovesdata.com/courses/google-ads-fundamentals

JUMP TO A TOPIC:
00:00 Introduction
00:45 Creating an ad group
04:13 Keyword match types
09:04 Creating ads
11:19 Campaign budget
13:17 Pausing the campaign
13:58 Next steps

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