In this video, you’ll learn all about the standard reports available in Google Analytics 4 (GA4). We’ll explore some of the most important reports that will help you understand what’s happening on your website, from the pages people are viewing to how your marketing campaigns are performing. You’ll also see how to customize your reports by adjusting the date range, changing the default dimensions, and more.

This is the third lesson in our Google Analytics training series. If you missed the previous lessons, you can find them here:

GOOGLE ANALYTICS TUTORIAL SERIES:
Lesson 1: Getting Started – https://youtu.be/sVE6AcTdYoE
Lesson 2: Check Data, Link Ads & Search Console – https://youtu.be/vbHg59n8mQM
Lesson 3: (That’s this video)
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YOUR EXTRA RESOURCES:
○ Google Analytics Glossary – https://www.lovesdata.com/blog/google-analytics-glossary/
○ Google Analytics Course (paid) – https://www.lovesdata.com/courses/google-analytics-4/
○ Google Tag Manager Course (paid) – https://www.lovesdata.com/courses/google-tag-manager/

JUMP TO A TOPIC:
00:00 Introduction
00:36 Home and Reports Snapshot
05:34 Acquisition reports
08:56 Engagement reports
10:45 Monetization and ecommerce reports
11:55 User Attributes and Tech reports
15:04 Next steps

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TOOLS WE USE AND RECOMMEND:
○ Data connector – https://lovesdata.co/oOWkI
○ Cookie banner – https://lovesdata.co/letON
○ Email platform – https://lovesdata.co/zrLd7
○ Course platform – https://lovesdata.co/2Zzfq

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