In this video, you’ll learn how to use the Exploration reports and Advertising reports in Google Analytics 4 (GA4). We’ll explore how to create your own custom reports using Explorations, including free form tables, funnels, and path visualizations, so you can uncover deeper insights into your website’s performance. You’ll also learn how to interpret the Advertising reports to see how your marketing channels work together to drive conversions, and how attribution models affect the way credit is assigned across channels.

This is the fourth lesson in our Google Analytics training series. If you missed the previous lessons, you can find them here:

GOOGLE ANALYTICS TUTORIAL SERIES:
Lesson 1: Getting Started – https://youtu.be/sVE6AcTdYoE
Lesson 2: Check Data, Link Ads & Search Console – https://youtu.be/vbHg59n8mQM
Lesson 3: Standard Reports – https://youtu.be/a7Z7VW9abVg
Lesson 4: (That’s this video!)
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YOUR EXTRA RESOURCES:
○ Regular Expressions – https://youtu.be/yTlwG4cdasw
○ Google Analytics Glossary – https://www.lovesdata.com/blog/google-analytics-glossary/
○ Google Analytics Course (paid) – https://www.lovesdata.com/courses/google-analytics-4/
○ Google Tag Manager Course (paid) – https://www.lovesdata.com/courses/google-tag-manager/

JUMP TO A TOPIC:
00:00 Introduction
00:45 Exploration reports overview
02:43 Create a custom campaign report
06:14 Build a funnel exploration
09:34 Advertising reports in GA4
14:55 Next steps

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TOOLS WE USE AND RECOMMEND:
○ Data connector – https://lovesdata.co/oOWkI
○ Cookie banner – https://lovesdata.co/letON
○ Email platform – https://lovesdata.co/zrLd7
○ Course platform – https://lovesdata.co/2Zzfq

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