In this video, you’ll learn how to configure key events (conversions) and audiences in Google Analytics 4 (GA4). We’ll explore how to create new events, mark them as key events to track conversions, assign values, and understand how these metrics help you measure performance. You’ll also learn how to create audiences which you can use to report on specific user groups and target ads in your linked Google Ads account.

GOOGLE ANALYTICS TUTORIAL SERIES:
Lesson 1: Getting Started – https://youtu.be/sVE6AcTdYoE
Lesson 2: Check Data, Link Ads & Search Console – https://youtu.be/vbHg59n8mQM
Lesson 3: Standard Reports – https://youtu.be/a7Z7VW9abVg
Lesson 4: Exploration & Advertising Reports – https://youtu.be/nkysFjsqLCk
Lesson 5: (That’s this video!)
Subscribe for updates: http://www.youtube.com/subscription_center?add_user=lovesdata

YOUR EXTRA RESOURCES:
○ Setup conversions with Google Tag Manager – https://youtu.be/TDlahsQt-Dk
○ GA4 comparisons – https://youtu.be/tEHO546a9o0
○ Google Analytics Glossary – https://www.lovesdata.com/blog/google-analytics-glossary/
○ Google Analytics Course (paid) – https://www.lovesdata.com/courses/google-analytics-4/
○ Google Tag Manager Course (paid) – https://www.lovesdata.com/courses/google-tag-manager/
○ Comparisons in GA4 Tutorial – https://youtu.be/IhZdbbHhWgM

JUMP TO A TOPIC:
00:00 Introduction
00:40 Configure key events (conversions)
04:27 Create a new event for a thank you page
07:53 Create audiences for reporting and remarketing
11:16 More GA4 configuration options
14:50 Next steps

Join our courses: https://www.lovesdata.com/courses/
Subscribe for more: http://www.youtube.com/subscription_center?add_user=lovesdata

TOOLS WE USE AND RECOMMEND:
○ Data connector – https://lovesdata.co/oOWkI
○ Cookie banner – https://lovesdata.co/letON
○ Email platform – https://lovesdata.co/zrLd7
○ Course platform – https://lovesdata.co/2Zzfq

#GoogleAnalytics #GA4Tutorial #GoogleAnalyticsTutorial #LovesData