Learn all about Google Analytics subdomain tracking. You will learn how to set the 'cookie domain' in Google Tag Manager, how Google Analytics works by default, and considerations if you're not using Google Tag Manager. Together we will walk-through and see how Google Analytics sets cookies on your top-level and subdomains.

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YOUR EXTRA RESOURCES:
○ Modifying the gtag.js tracking code – https://developers.google.com/analytics/devguides/collection/gtagjs/cookies-user-id
○ Modifying the analytics.js tracking code – https://developers.google.com/analytics/devguides/collection/analyticsjs/cookies-user-id
○ Modifying the ga.js tracking code – https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingSite

WHAT TO WATCH NEXT:
○ Cross-domain tracking – https://youtu.be/FfcwYazQqV0
○ Getting started with Google Tag Manager – https://youtu.be/HgtsfqQMFnw

If people can travel between subdomains on your website, then it's critical to understand how Google Analytics tracks and reports on these user actions. Google Analytics will automatically track subdomains once you've added the Google Analytics tracking code, but what if you want to control how this works? You can use Google Tag Manager to control the 'cookie domain' for Google Analytics, or you can modify your Google Analytics tracking code. This lets you control how cookies are set on your top-domain and subdomains.

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#GoogleAnalyticsSubdomain #GoogleAnalytics #SubdomainTracking

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