In this updated 'Back to Basics' video you will learn how to track your inbound marketing campaigns using Google Analytics. You will learn about the URL Builder and were to find your campaign data inside your reports.

EXTRA RESOURCES:

Campaign tracking guide: https://www.lovesdata.com/blog/google-analytics-campaign-tracking
Setting up goals: https://www.lovesdata.com/blog/google-analytics-goals
Attribution in Google Analytics: https://www.youtube.com/watch?v=R5iAvF8sHpQ
Guide to attribution: https://www.lovesdata.com/blog/google-analytics-attribution-models

JOIN MY FREE GOOGLE ANALYTICS COURSE: https://www.lovesdata.com/courses/analytics-essentials

JOIN MY PAID GOOGLE ANALYTICS COURSE: https://www.lovesdata.com/courses/google-analytics

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Welcome to my YouTube channel! I'll be teaching you how to get the most out of your data to improve your website and online marketing, with a focus on Google Ads and Google Analytics. Thanks for your support!