Are you ready to master Google Analytics? Here are the 12 steps you need to take...
Step #1: Set up goals
Step #2: Tag inbound campaigns
Step #3: Use Google Tag Manager
Step #4: Implement ecommerce tracking
Step #5: Link Google AdWords
Step #6: Look beyond last click attribution
Step #7: Configure the Site Search reports
Step #8: Use segments
Step #9: Understand important terminology
Step #10: Link Google Search Console
Step #11: Share your data
Step #12: Learn about advanced features

EXTRA RESOURCES FOR EACH STEP

Step #1: Set up goals

How to set up Google Analytics goals: https://www.youtube.com/watch?v=ceTVejpbYK0
Assigning goal value: https://www.lovesdata.com/blog/goal-value

Step #2: Tag inbound campaigns

Tracking campaigns with Google Analytics: https://www.youtube.com/watch?v=PmgxQUi4sF0
Correctly using campaign tags: https://www.lovesdata.com/blog/2016/google-analytics-utm-campaign-tags

Step #3: Use Google Tag Manager

Tracking events with Google Tag Manager: https://www.youtube.com/watch?v=zrI0FlNSSA0
Google Tag Manager course: https://www.lovesdata.com/courses/google-tag-manager/ (paid)

Step #4: Implement ecommerce tracking

Using ecommerce reports: https://www.lovesdata.com/blog/2014/enhanced-ecommerce-google-analytics-improve-online-sales

Step #5: Link Google AdWords

Linking Google AdWords and Google Analytics: https://www.lovesdata.com/blog/2014/link-adwords-to-analytics

Step #6: Look beyond last click attribution

Understanding Google Analytics attribution models: https://www.youtube.com/watch?v=R5iAvF8sHpQ
Guide to attribution models: https://www.lovesdata.com/blog/google-analytics-attribution-models

Step #7: Configure the Site Search reports

Setting up Site Search reports: https://www.youtube.com/watch?v=GpEu23DkpwA

Step #8: Use segments

Google Analytics course: https://www.lovesdata.com/courses/google-analytics/ (paid)

Step #9: Understand important terminology

10 Google Analytics terms you need to know: https://www.youtube.com/watch?v=P8ERbAdZgRI
Ultimate Google Analytics Glossary: https://www.lovesdata.com/blog/google-analytics-glossary

Step #10: Link Google Search Console

Linking Google Search Console: https://www.youtube.com/watch?v=2So8bRg6cSs

Step #11: Share your data

Google Data Studio tutorial: https://www.youtube.com/watch?v=zHpxMIiJrTA
Google Data Studio course: https://www.lovesdata.com/courses/google-data-studio (paid)

Step #12: Learn about advanced features

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Welcome to my YouTube channel! I'll be teaching you how to get the most out of your data to improve your website and online marketing, with a focus on Google AdWords and Google Analytics. Thanks for your support!