Learn how to track what people are searching for on your website using the Google Analytics Site Search reports.

You'll learn how to identify the query parameter used by your website's search function and how to enable the reports.

EXTRA RESOURCES:

How to use the Site Search reports: https://www.lovesdata.com/blog/site-search-reports
Configuration options (including without query parameters): https://www.lovesdata.com/blog/2015/google-analytics-site-search-setup-options

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Welcome to my YouTube channel! I'll be teaching you how to get the most out of your data to improve your website and online marketing, with a focus on Google AdWords and Google Analytics. Thanks for your support!