In this Google Tag Manager lesson, you'll learn how to migrate your existing website tags to GTM using a step-by-step checklist. Whether you're starting fresh or moving from a customized Google Tag setup, this video will help you plan your migration, avoid common pitfalls, and ensure a smooth transition. You'll discover how to identify existing tags, document customizations, add your GTM container, and test everything before publishing. This is the fourth lesson in the GTM training series.

EXTRA RESOURCES:
○ Get the Google Tag Manager Glossary – https://lovesdata.co/h5m9a0
○ Google Tag Manager Guide – https://lovesdata.co/BDBPNk
○ Google Tag Manager Course (paid) – https://www.lovesdata.com/courses/google-tag-manager

GOOGLE TAG MANAGER TUTORIAL SERIES:
Lesson 1: Getting started – https://youtu.be/aYzO5HJl80s
Lesson 2: Adding tags – https://youtu.be/DK5qR841RGs
Lesson 3: Preview and debug tags – https://youtu.be/klkHi7AY-0A
Lesson 4: (That's this video)
Lesson 5: Tracking conversions – https://youtu.be/TDlahsQt-Dk
Lesson 6: Track clicks, buttons, and forms – https://youtu.be/oxIV73D5MyM
Lesson 7: Cookie banner with GTM – https://youtu.be/sOv6MS67P88
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JUMP TO A TOPIC:
00:00 Introduction
01:05 What is the Google Tag?
02:55 Types of GTM migrations
05:13 GTM migration checklist
10:56 Next steps

TOOLS WE USE AND RECOMMEND:
○ Data connector – https://lovesdata.co/oOWkI
○ Cookie banner – https://lovesdata.co/letON
○ Email platform – https://lovesdata.co/zrLd7
○ Course platform – https://lovesdata.co/2Zzfq

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