In this Google Tag Manager lesson, you’ll learn how to track clicks, buttons, and forms on your website. We’ll walk through creating triggers to send events to Google Analytics 4 (GA4), including tracking clicks on announcements and special offers, buttons that open forms, and newsletter form submissions. You can also apply these techniques to fire other tags, like Meta Pixel events. This is the sixth lesson in the GTM training series, so if you’re just joining us, be sure to check out the earlier lessons linked below to get the most out of the training.

EXTRA RESOURCES:
○ Google Tag Manager Course (paid) – https://www.lovesdata.com/courses/google-tag-manager
○ Get the Google Tag Manager Glossary – https://lovesdata.co/h5m9a0

GOOGLE TAG MANAGER TUTORIAL SERIES:
Lesson 1: Getting started – https://youtu.be/aYzO5HJl80s
Lesson 2: Adding tags – https://youtu.be/DK5qR841RGs
Lesson 3: Preview and debug tags – https://youtu.be/klkHi7AY-0A
Lesson 4: Migrating to GTM – https://youtu.be/36cmZIN_u20
Lesson 5: Tracking conversions – https://youtu.be/TDlahsQt-Dk
Lesson 6: (That's this video)
Lesson 7: Cookie banner with GTM – https://youtu.be/sOv6MS67P88
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JUMP TO A TOPIC:
00:00 Introduction
00:55 Track clicks with GTM
06:00 Track buttons with GTM
09:37 Track forms with GTM
14:33 Next steps

TOOLS WE USE AND RECOMMEND:
○ Data connector – https://lovesdata.co/oOWkI
○ Cookie banner – https://lovesdata.co/letON
○ Email platform – https://lovesdata.co/zrLd7
○ Course platform – https://lovesdata.co/2Zzfq

Join our courses: https://www.lovesdata.com/courses

Subscribe for more videos: http://www.youtube.com/subscription_center?add_user=lovesdata

#GoogleTagManager #GTM #GA4 #GoogleAnalytics4 #TagManagerTutorial #TrackClicks #EventTracking #GTMTraining #FormTracking #ButtonClickTracking