Learn how you can use Google Tag Manager to configure the Site Search reports in Google Analytics even if you don't have a query parameter. You'll walk-through how you can pull the search term from your search results page and send it to Google Analytics using a modified tag and a custom variable inside Google Tag Manager.

EXTRA RESOURCES:
How to setup the Site Search reports: https://www.lovesdata.com/blog/site-search-setup
Ways to use the Site Search reports: https://www.lovesdata.com/blog/site-search-reports

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