Learn how to setup remarketing in Google Ads, including how to create audience lists and apply a list to a new remarketing campaign. In this video, you will walk-through how to create audience lists using Google Analytics (including in GA4 and Universal Analytics), creating a custom combination list, and using the dedicated Google Ads remarking tag.

YOUR EXTRA RESOURCES:
○ Getting started with GA4 – https://youtu.be/iJyGEuiIjOk
○ Link GA4 (previously 'App + Web') to Google Ads – https://youtu.be/zLcmOK_xu9E
○ Link Universal Analytics to Google Ads – https://youtu.be/jK8jYaMP-QY
○ Getting started with Google Tag Manager – https://youtu.be/HgtsfqQMFnw

JUMP TO A SECTION OF THIS VIDEO:
0:33 Introduction
1:00 Check Google Ads is linked to Google Analytics
2:10 Create audience lists in GA4 (Google Analytics 4)
5:35 Create audience lists in Universal Analytics
8:14 Find audience lists in Google Ads
8:38 Creating a 'Custom Combination' list
9:38 Create audience lists in Google Ads
11:46 Setting up a new remarketing campaign
13:27 Conclusion

#googleads #remarketing #googleanalytics

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