You can change the attribution model used for your conversions in Google Ads. In this video you will walk-through the steps you need to take to change attribution models. You'll also learn about the different models available in Google Ads, including last click, first click, linear, time decay, position based and the data-driven model.

EXTRA RESOURCES:

Understanding attribution models in Google Analytics: https://www.youtube.com/watch?v=R5iAvF8sHpQ
Google Ads conversion tracking: https://www.youtube.com/watch?v=VxFJcfqsbFE
Getting started with Google AdWords: https://www.youtube.com/watch?v=kshBPb-qUTw

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Welcome to my YouTube channel! I'll be teaching you how to get the most out of your data to improve your website and online marketing, with a focus on Google Ads and Google Analytics. Thanks for your support!