Learn how to avoid the 9 biggest AdWords mistakes people make when managing their campaigns. Start optimizing your AdWords campaigns by fixing these common issues...

Mistake #1: Not using keyword match types
Mistake #2: Being too shy with negative keywords
Mistake #3: Skipping the use of branded keywords
Mistake #4: Only having one ad variation per ad group
Mistake #5: Not considering the relationship
Mistake #6: Incorrect geographic targeting
Mistake #7: Poor landing page experience
Mistake #8: Not using the Search Terms report
Mistake #9: Missing conversions

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