Organization Theory, Ch 8, Innovation and Change
To be both an organic and mechanistic, managers implement an ambidextrous approach
Structures and management processes that push innovation

Switching Structures – create an organic structure
Creative Departments – department for innovation
Venture Teams – a small company within the organization
Corporate Entrepreneurship – promote entrepreneurial spirit
Collaborative Teams – collaboration for innovation

Reasons for success:
Innovating companies understand customers
Innovating companies successfully use technology
Top management supports innovation
Horizontal Coordination Model:
Specialization
Boundary Spanning
Horizontal Coordination