How to reduce customer acquisition cost for your SaaS business |
If you're building a SaaS business, there are two metrics that every investor looks at to figure out if you have a healthy startup that's scalable -- customer lifetime value AND customer acquisition cost.
Here's the thing. You can have an insanely successful product and high engagement metrics but still not have a sustainable SaaS business.
This is why it's SO important to pay attention to your CAC and LTV.
In this video, I walk you through why the cost of customer acquisition is important and the 3 strategies you can use to lower your CAC and drive more quality conversions by targeting the right market.
Let's dig in!
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UNSTOPPABLE GUIDE TO STARTUP GROWTH & PRODUCT MARKET FIT
https://tkkader.com/yt/pmf
^^ Only 4% of startups graduate from the seed stage. In my Product Market Fit Guide, I walk you through the THREE things you absolutely need to implement, secrets if you will, to accelerate your path to product market fit and the next stage of growth.
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MENTIONED VIDEOS
SaaS Metrics that Guarantee Success -- https://www.youtube.com/watch?v=HCV08y4cxCg
Drive Growth With Market Segmentation -- https://www.youtube.com/watch?v=w7B1u80mUHg
Dinner Party Game -- https://www.youtube.com/watch?v=cB2VmOCd0SQ
Unstoppable Sales Funnel -- https://www.youtube.com/watch?v=Qne7Jdtr7qA
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PLAYLISTS TO WATCH NEXT
1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM
Playlist: Unstoppable Sales Funnel - https://www.youtube.com/watch?v=Qne7Jdtr7qA&list=PLinI31g4OKHjOHHqeCASTjGRmsbxqaSn4
Playlist: Startup Growth Hacking - https://www.youtube.com/watch?v=L6xtqZnqRfA&list=PLinI31g4OKHiRO3KZD3BPn3DyS8MEcrve
Playlist: SaaS Startup Tips - https://www.youtube.com/watch?v=98vye4o9NNk&list=PLinI31g4OKHhF3TLhNnPPshoRsYR1xVLb
Playlist: Get Your Saas Business to Product Market Fit - https://www.youtube.com/watch?v=2_FS5w7LIHo&list=PLinI31g4OKHhvAUNG8FYsA-Ohwn9sys_X
2) CREATE AND EXECUTE ON AN UNSTOPPABLE STRATEGY FOR YOUR STARTUP
Playlist: Startup Planning & Strategy - https://www.youtube.com/watch?v=lY-1CxIz9Z4&list=PLinI31g4OKHjyRoS8QgQxasQ_NfV4tdyk
Playlist: Find Investors and Raise Capital - https://www.youtube.com/watch?v=Sgr9m8qxl5Q&list=PLinI31g4OKHioWXLCrtk_ASmDN4eH2kbL
Playlist: Exit Strategy and Acquisitions - https://www.youtube.com/watch?v=FdPyuTffOqc&list=PLinI31g4OKHgSec2NTKRaYDX_eJNsvdGJ
3) QUITTING YOUR JOB AND STARTING A SAAS BUSINESS
Playlist: How to Quit Your Job & Start a SaaS Business - https://www.youtube.com/watch?v=PGrxuPAObts&list=PLinI31g4OKHjJB7LMO6rVTBBQXRiE_REn
Playlist: Best Jobs in Your 20s & How to Navigate a Career Change in Your 30s - https://www.youtube.com/watch?v=5rxvrYaXeaY&list=PLinI31g4OKHgpB0ej8mzdWDIM4GcS7vOk
4) RUN YOUR LIFE LIKE A PRO ATHLETE TO MANAGE FOR BURNOUT AND DRIVE PEAK PERFORMANCE AS A STARTUP FOUNDER
Playlist: Be More Proactive in Life - https://www.youtube.com/watch?v=LUE5fJwa2uk&list=PLinI31g4OKHjWdOCbdw0jwV_gO670peqA
Playlist: Burnout Prevention & Recovery - https://www.youtube.com/watch?v=4gViNxxnFKQ&list=PLinI31g4OKHja8K71v4p-HW15HDVN4lXN
Playlist: Live Your Life With Purpose - https://www.youtube.com/watch?v=-HPzBxDPwjU&list=PLinI31g4OKHh_wh9huLhK9ZY4IOeb3cu_
Playlist: Overcome Adversity - https://www.youtube.com/watch?v=zoen4IOITWo&list=PLinI31g4OKHhDar2Z5rmBYG5lLiXx7qua
Playlist: Goal Setting Like a Boss - https://www.youtube.com/watch?v=kUyajgqycdk&list=PLinI31g4OKHi3FtRtNBiBpveQ7vQjUw5_
Playlist: Productivity Hacks for High Achievers - https://www.youtube.com/watch?v=ByyLHJVFvOE&list=PLinI31g4OKHgpubqWFljvSf0I8wfuq6yE
Playlist: Growth Mindset - https://www.youtube.com/watch?v=Sl0Sp2_op04&list=PLinI31g4OKHi2Lqs7O0hbajWT0-MceWa6
Playlist: How to Deal With Sunday Scaries - https://www.youtube.com/watch?v=D-2BlejUn0g&list=PLinI31g4OKHjZYHfAqNhrRangvPpIUenS
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WHO IS TK? AND WHY DID HE START UNSTOPPABLE?
https://youtu.be/qW9u_T4zSH8
^^ How I quit my finance job, built, scaled and sold a venture backed startup, and then helped sell the company that bought mine for $4.75bn. Here’s my crazy founder story.
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https://tkkader.com/yt/book
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