B2B branding strategy |
If I had to make you pick between building a kick-ass brand or generating quality leads for your SaaS business, which one would you pick? Well, that's a trick question. I wouldn't make you choose because you need to have both to be successful in the SaaS industry today. But if you had to start with one, it should be building your startup branding strategy. Having a good B2B brand means you'll generate leads faster, your win rates will go up, deals will be easier to win, and a bunch of other stuff starts clicking into place. So in this episode, I'm going to dig into why startups need branding, what makes a great B2B startup brand, and how to use your B2B branding strategy to grow faster.
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RESOURCES MENTIONED
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PLAYLISTS TO WATCH NEXT
1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM
Playlist: Unstoppable Sales Funnel - https://www.youtube.com/watch?v=Qne7Jdtr7qA&list=PLinI31g4OKHjOHHqeCASTjGRmsbxqaSn4
Playlist: Startup Growth Hacking - https://www.youtube.com/watch?v=L6xtqZnqRfA&list=PLinI31g4OKHiRO3KZD3BPn3DyS8MEcrve
Playlist: SaaS Startup Tips - https://www.youtube.com/watch?v=98vye4o9NNk&list=PLinI31g4OKHhF3TLhNnPPshoRsYR1xVLb
Playlist: Get Your Saas Business to Product-Market Fit - https://www.youtube.com/watch?v=2_FS5w7LIHo&list=PLinI31g4OKHhvAUNG8FYsA-Ohwn9sys_X
2) CREATE AND EXECUTE ON AN UNSTOPPABLE STRATEGY FOR YOUR STARTUP
Playlist: Startup Planning & Strategy - https://www.youtube.com/watch?v=lY-1CxIz9Z4&list=PLinI31g4OKHjyRoS8QgQxasQ_NfV4tdyk
Playlist: Find Investors and Raise Capital - https://www.youtube.com/watch?v=Sgr9m8qxl5Q&list=PLinI31g4OKHioWXLCrtk_ASmDN4eH2kbL
3) QUITTING YOUR JOB AND STARTING A SAAS BUSINESS
Playlist: How to Quit Your Job & Start a SaaS Business - https://www.youtube.com/watch?v=PGrxuPAObts&list=PLinI31g4OKHjJB7LMO6rVTBBQXRiE_REn
Playlist: Best Jobs in Your 20s & How to Navigate a Career Change in Your 30s - https://www.youtube.com/watch?v=5rxvrYaXeaY&list=PLinI31g4OKHgpB0ej8mzdWDIM4GcS7vOk
4) RUN YOUR LIFE LIKE A PRO ATHLETE TO MANAGE FOR BURNOUT AND DRIVE PEAK PERFORMANCE AS A STARTUP FOUNDER
Playlist: Be More Proactive in Life - https://www.youtube.com/watch?v=LUE5fJwa2uk&list=PLinI31g4OKHjWdOCbdw0jwV_gO670peqA
Playlist: Burnout Prevention & Recovery - https://www.youtube.com/watch?v=4gViNxxnFKQ&list=PLinI31g4OKHja8K71v4p-HW15HDVN4lXN
Playlist: How to Deal With Sunday Scaries - https://www.youtube.com/watch?v=D-2BlejUn0g&list=PLinI31g4OKHjZYHfAqNhrRangvPpIUenS
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WHO IS TK? AND WHY DID HE START UNSTOPPABLE?
https://youtu.be/qW9u_T4zSH8
^^ How I quit my finance job, built, scaled, and sold a venture-backed startup, and then helped sell the company that bought mine for $4.75bn. Here’s my crazy founder story.
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GET A FREE COPY OF MY AMAZON INTERNATIONAL BEST-SELLING BOOK ACROSS 12 CATEGORIES AND 7 COUNTRIES INCLUDING THE UNITED STATES: “How to Punch the Sunday Jitters in the Face”
https://tkkader.com/yt/book
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