Calculating Your LTV:CAC Ratio |

When you're building and scaling a SaaS business, there are tons of SaaS metrics to keep track of. It can be overwhelming, to say the least. In this video, I'm breaking down my favorite SaaS metric that's also one of the most important metrics to focus on - the LTV CAC ratio. You'll learn exactly what it entails, how to calculate it, and the one thing you can do to optimize it.

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PLAYLISTS TO WATCH NEXT

1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM

Playlist: Unstoppable Sales Funnel - https://www.youtube.com/watch?v=Qne7Jdtr7qA&list=PLinI31g4OKHjOHHqeCASTjGRmsbxqaSn4

Playlist: Startup Growth Hacking - https://www.youtube.com/watch?v=L6xtqZnqRfA&list=PLinI31g4OKHiRO3KZD3BPn3DyS8MEcrve

Playlist: SaaS Startup Tips - https://www.youtube.com/watch?v=98vye4o9NNk&list=PLinI31g4OKHhF3TLhNnPPshoRsYR1xVLb

Playlist: Get Your Saas Business to Product Market Fit - https://www.youtube.com/watch?v=2_FS5w7LIHo&list=PLinI31g4OKHhvAUNG8FYsA-Ohwn9sys_X



2) CREATE AND EXECUTE ON AN UNSTOPPABLE STRATEGY FOR YOUR STARTUP

Playlist: Startup Planning & Strategy - https://www.youtube.com/watch?v=lY-1CxIz9Z4&list=PLinI31g4OKHjyRoS8QgQxasQ_NfV4tdyk

Playlist: Find Investors and Raise Capital - https://www.youtube.com/watch?v=Sgr9m8qxl5Q&list=PLinI31g4OKHioWXLCrtk_ASmDN4eH2kbL



3) QUITTING YOUR JOB AND STARTING A SAAS BUSINESS

Playlist: How to Quit Your Job & Start a SaaS Business - https://www.youtube.com/watch?v=PGrxuPAObts&list=PLinI31g4OKHjJB7LMO6rVTBBQXRiE_REn

Playlist: Best Jobs in Your 20s & How to Navigate a Career Change in Your 30s - https://www.youtube.com/watch?v=5rxvrYaXeaY&list=PLinI31g4OKHgpB0ej8mzdWDIM4GcS7vOk



4) RUN YOUR LIFE LIKE A PRO ATHLETE TO MANAGE FOR BURNOUT AND DRIVE PEAK PERFORMANCE AS A STARTUP FOUNDER

Playlist: Be More Proactive in Life - https://www.youtube.com/watch?v=LUE5fJwa2uk&list=PLinI31g4OKHjWdOCbdw0jwV_gO670peqA

Playlist: Burnout Prevention & Recovery - https://www.youtube.com/watch?v=4gViNxxnFKQ&list=PLinI31g4OKHja8K71v4p-HW15HDVN4lXN

Playlist: How to Deal With Sunday Scaries - https://www.youtube.com/watch?v=D-2BlejUn0g&list=PLinI31g4OKHjZYHfAqNhrRangvPpIUenS

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WHO IS TK? AND WHY DID HE START UNSTOPPABLE?
https://youtu.be/qW9u_T4zSH8

^^ How I quit my finance job, built, scaled and sold a venture backed startup, and then helped sell the company that bought mine for $4.75bn. Here’s my crazy founder story.

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