Most product designers are obsessed with the needs of the user. The phrase "I fight for the user!" is pretty common in the field.

Let me blow your mind: Companies don't revolve around the user. Users' needs are just one part of the equation. The second part is business needs.

Today I'll show you how to create your UX strategy somewhere between the needs of your users and your business interests.

Please like, subscribe, and hit the bell button if you find this video useful.

• 3 SaaS Pricing Strategies Explained in 6 Minutes – https://youtu.be/q9dX-cYfdQI

• UX Strategy: What It Is and How to Create It – https://www.eleken.co/blog-posts/ux-strategy-what-it-is-and-how-to-create-it

Check out Instagram for loads of Information on SaaS business:
https://www.instagram.com/elekenagency/

Check out Eleken's blog, where we share out product design wisdom:
https://www.eleken.co/blog/main

And make sure you're subscribed to stay updated with my latest videos.

Contact Us
• Website: https://www.eleken.co/
• Instagram: https://www.instagram.com/elekenagency/
• Facebook: https://www.facebook.com/eleken.agency
• LinkedIn: https://www.linkedin.com/company/eleken/

#uxdesign #uidesign #uxui #uxstrategy #uxdesignstrategy #uxdesigner #productdesign #saas #saas products

00:00 – Intro
00:26 – What is a UX strategy?
01:18 – How to create a UX strategy?
01:55 – Step 1: Evaluate the current state
02:35 – Step 2: Set goals, UX vision, and proof of concept
03:21 – Step 3: Define focus areas and the strategy scope
05:07 – Step 4: Creating guidelines
05:32 – Step 5: Develop a plan
06:00 – Step 6: Define metrics to track