Understanding the psychology behind user behavior is like having a map to guide your design choices. Whether you need to delight your audience, boost engagement, or build trust, incorporating psychological principles into your design can make all the difference.

Today, I'll talk about 9 psychology concepts that we constantly use in our UI/UX design agency to create intuitive and engaging user experiences.

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• Show Don't Tell: How to Win Over Investors with an MVP Design – https://youtu.be/V_wKs-N-8Vc?si=BoNX8ky9mlHnvY6Q

• Psychology in UX Design: The Science of Making People Happy – https://www.eleken.co/blog-posts/psychology-in-ux-design

• 7 Psychology Laws Behind UI/UX Design and Ways to Implement Them in Your Product – https://www.eleken.co/blog-posts/psychology-laws-behind-ui-ux-design

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00:00 – Intro
00:27 – Don’t touch what works well
01:17 – People follow the majority
02:17 – How much jam is too much
03:31 – Making mistakes less painful
05:00 – Emotional design
06:20 – Serial position effect
06:38 – The principle of attraction
07:07 – F-shape reading pattern
07:23 – The psychology behind mastering accent colors