Want to outshine your competitors?

In this video, we explain competitive analysis in UX design: what it is, why it matters, and how to do it right. We’ll show you how we identify strengths and weaknesses in competitors’ products, uncover opportunities, and turn insights into actionable improvements.

Whether starting a new project or optimising an existing app, this approach helps us (and can help you) stay ahead in a fast-changing market.

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• SaaS Typography Design: How to Choose the Right Fonts – https://www.youtube.com/watch?v=_P7YejCiPgs

• Competitive Analysis in UX Design: Process, Methods, and Concerns – https://www.eleken.co/blog-posts/competitive-analysis-in-ux-design-process-methods-and-concerns

Check out Instagram for loads of Information on SaaS business: https://www.instagram.com/elekenagency/

Check out Eleken's blog, where we share our product design wisdom:
https://www.eleken.co/blog/main

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#competitiveanalysis #uxdesign #uxresearch #userexperience #eleken #productdesign #uiux #uxstrategy #saasdesign

00:00 – Intro
00:13 – What Competitive Analysis Is
00:26 – Why Competitive Analysis Matters
00:53 – How To Do It Right
01:43 – Avoid Blind Copying
02:03 – Key Takeaway