Design friction isn’t just about slowing users down — it’s about doing it for the right reasons. In this video, we break down how adding intentional steps can prevent errors, guide learning, and enhance perceived value, while avoiding the pitfalls of unnecessary complexity.

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• Why Competitive Analysis in UX Design Is a Game Changer – https://www.youtube.com/watch?v=oA3vObS5SUc

• The Good, the Bad and the Ugly: A Story About Design and Friction – https://www.eleken.co/blog-posts/a-story-about-design-and-friction

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00:00 – Intro
00:09 – What Is Design Friction
01:07 – Where To Add Good Design Friction
02:01 – When Design Friction Goes Wrong
02:19 – Real-Life Example Of Good Friction