Dark patterns might boost short-term clicks, but they destroy user trust in the long run. In this video, we break down what dark patterns are, why they’re harmful, and real examples you should avoid at all costs. From forced continuity and confirm-shaming to misdirection and roach motels, you’ll see how manipulative design tricks frustrate users and hurt retention.

Instead of shady UX, we’ll show you how to build trust with transparent design choices that keep users confident and coming back.

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• How to Increase Customer Retention for Your Product – https://www.youtube.com/watch?v=1B8cd05ewSE

• 18 Dark Patterns Examples That Manipulate Users (and How to Avoid Them) – https://www.eleken.co/blog-posts/dark-patterns-examples

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00:00 – Intro
00:17 – What Is a Dark Pattern
00:40 – Forced Continuity
00:55 – Confirm-Shaming
01:07 – Misdirection
01:21 – Roach Motels
01:35 – Trick Questions
01:45 – Bait-and-Switch
02:30 – What to Do Instead of Dark Patterns