Your product decisions are only as good as your UX maturity. In this video, we break down the UX Maturity Model — from teams with no UX process at all to fully user-driven organizations where design shapes strategy.

You’ll learn what each level looks like, why most SaaS companies get stuck in the middle, and how leveling up can reduce churn, improve retention, and accelerate development.

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• Switching to Usage-Based Pricing: What to Know – https://youtu.be/-m6ICTpHJQo

• User Experience Maturity Model. Grow to Become User-Centered Company – https://www.eleken.co/blog-posts/user-experience-maturity-model

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00:00 – Intro
00:30 – Level 1: Absent
00:39 – Level 2: Limited
00:50 – Level 3: Emergent
00:59 – Level 4: Structured
01:09 – Level 5: Integrated
01:18 – Level 6: User-Driven
01:39 – Datawisp UX Audit
02:24 – Steps to Move Up
02:44 – Improving UX Maturity with Eleken