Think your product is great but users stay silent? This video breaks down how to run user interviews that actually move your product forward. No fluff, no guesswork — just practical steps for asking the right questions, avoiding common traps, and uncovering insights your analytics can’t show you.

You’ll learn when interviews are worth doing, how to pick the right participants, what to ask (and what not to ask), and how to turn conversations into real product improvements. I’ll also share a real case where better interviews saved a team months of development.

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• How the User Experience Maturity Model Improves SaaS Productshttps://www.youtube.com/watch?v=OBWUnLeeT_Y

• User Interviews: How to Get the Best Product Insights in 8 Steps – https://www.eleken.co/blog-posts/user-interviews

• Product-Market Fit: How to Interview Users [Questions List Included] – https://www.eleken.co/blog-posts/product-market-fit-how-to-interview-users-questions-list

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00:00 – Intro
00:29 – When Should You Run Interviews?
00:53 – Step One: Define What You Want to Learn
01:10 – Step Two: Choose the Right People
01:25 – Step Three: Ask Better Questions
01:46 – Step Four: Prep a Loose Script—But Keep It Flexible
02:03 – Step Five: Run the Interview
02:15 – Step Six: Analyze Smartly
02:32 – Step Seven: Turn Insights Into Action
02:45 – The Power of User Interviews
03:11 – Final Thoughts