Zaplify doubled their activation rate after a UX redesign, but only after fixing serious onboarding and flow issues. New users were dropping off on day one, navigation was confusing, and value wasn’t clear.

In this video, we break down the UX changes that helped boost activation: delivering value fast, removing onboarding friction, and designing for product-led growth.

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• How to Scale a Design Team: What Actually Works – https://www.youtube.com/watch?v=OnqOjjU_txU

• How Eleken helped Zaplify double activation rates with a UX overhaul – https://www.eleken.co/cases/zaplify

• SaaS Onboarding Case Study: How Senja went from 0 to 33k MRR – https://www.eleken.co/blog-posts/saas-user-onboarding-case-study

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#saasactivation #casestudy #onboardingux #productledgrowth #productdesign #uxdesign #eleken #useractivation

00:00 – Intro
00:27 – Your Product Needs to Deliver Value Immediately
00:59 – Onboarding Should Remove Friction, Not Add It
01:41 – Your Product Experience Has to Fully Support Product-Led Growth if You Expect Users to Onboard Themselves
02:19 – Users Need Clarity, Momentum, and Trust
02:54 – Client Results & Feedback