Your pricing page is the epicenter of your business. A misstep here, and watch conversions, fostered by sales, marketing, product, and support, slip away.

Today, I’ll explain how to price a SaaS, segment your audience, determine the value of your product, and create tiered pricing with no missteps.

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• Eleken’s case studies – https://www.eleken.co/cases

• 3 Steps to Crafting Your Go-to-Market Strategy – https://youtu.be/6ECmGKpf3pI

• How to Price Your SaaS Product? Guess Less, Ask More – https://www.eleken.co/blog-posts/how-to-price-your-saas-product

• SaaS Pricing Models and Strategies to Help You Make an Informed Decision – https://www.eleken.co/blog-posts/saas-pricing-models-to-help-you-make-an-informed-decision

• SaaS Pricing Page Design: 9 Best Practices With Examples – https://www.eleken.co/blog-posts/saas-pricing-page-design-8-best-practices-with-examples

Check out Instagram for loads of Information on SaaS business:
https://www.instagram.com/elekenagency/

Check out Eleken's blog, where we share out product design wisdom:
https://www.eleken.co/blog/main

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Contact Us
• Website: https://www.eleken.co/
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00:00 – Intro
00:41 – Customer segmentation
01:21 – Product’s relative value
01:59 – Willingness to pay
02:02 – Van Westendorp price sensitivity meter
02:28 – Lincoln Murphy’s raise-until-it-hurts method
02:58 – The school of life method
03:22 – Tiered pricing
04:00 – Pricing page design