Most designers are obsessed with the needs of the user. So much so that the phrase "I fight for the user!" is pretty common in the field.

Let me blow your mind. Your efforts shouldn’t revolve around the user only.

In today’s video, I’ll show you how to balance users’ and business needs in your product, drawing insights from our collaboration with one AI-powered agriculture solution.

Please like, subscribe, and hit the bell button if you find this video useful.

• A Step-By-Step Guide to Product-Market Fit – https://youtu.be/WxIpTRs6oiQ?si=tcmYaYKt0j4RktoL

• Design Systems: The Secret Weapon for Complex Products – https://youtu.be/U-QgGeMDNsw?si=ytGBFGRWC5Vf6QFs

• The Ultimate Guide to Designing Top-Notch SaaS Dashboards – https://youtu.be/T7kU-Vi-07o?si=Q-aS_TvneN63hjCC

• Gamaya Design Case Study – https://www.eleken.co/cases/gamaya

• How to Design Data-Intensive Applications: Cases and Practices – https://www.eleken.co/blog-posts/how-to-design-data-intensive-applications-cases-and-practices

Check out Instagram for loads of Information on SaaS business:
https://www.instagram.com/elekenagency/

Check out Eleken's blog, where we share our product design wisdom:
https://www.eleken.co/blog/main

And make sure you're subscribed to stay updated with my latest videos.

Contact Us
• Website: https://www.eleken.co/
• Instagram: https://www.instagram.com/elekenagency/
• Facebook: https://www.facebook.com/eleken.agency
• LinkedIn: https://www.linkedin.com/company/eleken/

#uxdesigngoals #uxbusiness #usercentereddesign #eleken #ux #userexperience #uxdesign #uxgoals #uxrules #userneeds #uxdesigner #uxbusiness

00:00 – Intro
01:17 – Early stage of its product development. Business 1 : User 0
02:20 – Targeting early adopters. Business 1 : User 1
03:25 – Rapid product development. Business 2 : User 1
04:04 – Fighting for a new group of customers. Business 2 : User 2
04:43 – Keep the company profitable. Business 3 : User 2
05:48 – UX design as a process, not an event. Business 3 : User 3