When you hear the word "design," you probably think about how stuff looks. But our world is full of poorly designed towers, beds, computer mice, or kitchen cabinets that suck because of how they work rather than look.

In today's video, we'll talk about what product design is and discuss three common misunderstandings about design.

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• Complete Beginner's Guide to UX Research Process – https://youtu.be/coU-VHH7TQ0

• Eleken's Take on Product Design – https://www.eleken.co/blog-posts/what-is-product-design

• What Is Product Design and Why It Matters – https://www.eleken.co/blog-posts/what-is-product-design-and-why-it-matters

• Product Design vs Product Management and Why They Need to Combine Forces – https://www.eleken.co/blog-posts/product-design-vs-product-management

Check out Instagram for loads of Information on SaaS business:
https://www.instagram.com/elekenagency/

Check out Eleken's blog, where we share out product design wisdom:
https://www.eleken.co/blog/main

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#saasproducts #ux #ui #uiux #saas #uidesign #uxdesign #uiuxdesign #designagency #productdesign

00:00 – Intro
00:45 – Example of miscommunication
01:10 – What about product design?
01:49 – Product design is a user-centered process
02:27 – Product design is a complex process
03:17 – Product design is a never-ending process