Empathy maps aren't just another UX artifact — they're a powerful tool to align your team, understand real user needs, and make better product decisions. In this video, you'll learn when and how to use empathy maps effectively, with practical tips to avoid common mistakes. Whether you're prepping for a redesign or presenting research insights, this guide helps you turn empathy maps into a game-changing part of your UX process.

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• 7 Brainstorming Techniques That Actually Work – https://www.youtube.com/watch?v=T8kA3pA1cNQ

• 18 Empathy Map Examples That Work Not Just Collect Dust – https://www.eleken.co/blog-posts/empathy-map-example

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00:00 – Intro
00:41 – Set The Goal
00:54 – Get Real Inputs
01:08 – Make It Collaborative
01:20 – Use The Right Tool
01:31 – Keep It Lean
01:44 – Use It Or Lose It