Why do smart startups still fail? From bad roadmaps to zero user testing, we explain the reasons behind product flops and how UX can save you. Learn what not to do, how to validate early, and why design isn’t just decoration.

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• UX for Fintech: Build Trust, Not Confusion – https://www.youtube.com/watch?v=6r5o7a0ha20

• Unique Startup Ideas Are Overrated – https://www.eleken.co/blog-posts/unique-startup-ideas-are-overrated

• UX Design for Startups: Not a Luxury but Necessity – https://www.eleken.co/blog-posts/ux-design-for-startups

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00:00 – Intro
00:15 – Falling in Love with the Idea
00:35 – Bad Business Cases
00:50 – Over-Reliance on Roadmaps
01:04 – Role Confusion in Teams
01:22 – No Real User Validation
01:44 – The UX Impact
02:36 – How to Avoid Product Failure