MyInterview is used by 5,000+ companies and helps cut hiring time by up to 70%. But despite the strong product, 90% of candidates were dropping out mid-interview.
In this video, we break down how Eleken helped fix a massive drop-off, redesign the candidate experience, add AI features, build a design system, and support sales with high-impact prototypes. Step by step, you’ll see how UX decisions turned design into a real growth engine.
If you’re dealing with churn, complex flows, or enterprise-level UX challenges, this case study is for you.
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• How We Boosted SaaS Activation by 40%: A UX Case Study – https://www.youtube.com/watch?v=DiKC6sMe_q0
• Redesign to fix the 90% user churn issue – https://www.eleken.co/cases/myinterview
• SaaS Customer Success: 6 Strategies to Reduce the Churn and Grow Your Business – https://www.eleken.co/blog-posts/saas-customer-success-six-strategies-to-reduce-the-churn-and-grow-your-business
• Churn vs Retention: Advanced Strategies to Boost Your SaaS Growth – https://www.eleken.co/blog-posts/churn-vs-retention
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#uxcasestudy #productdesign #userexperience #saasdesign #churnreduction #eleken #productux
00:00 – Intro
00:43 – Find Where Users Get Stuck
01:13 – Fix Broken UX Patterns
01:51 – Remove Friction Across Every Screen
02:04 – Support the Recruiter Side Too
02:32 – Create Guided Flows That Reduce Effort
02:47 – Make Information Clear and Actionable
02:56 – Prototype Instead of Overbuilding
03:20 – Bring Everything Together With a Design System
03:35 – Final Takeaway