How many metrics should a SaaS business owner check to worry less and sleep better?

- If you don't measure enough, you’ll have no idea if you are doing well or not.
- If you track multiple metrics, you’ll have an all-round view of your business but risk being stuck with analyzing instead of taking action.

To clear up the confusion, I’m going to share with you an optimal set of key SaaS metrics.

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• Financial KPIs for SaaS Companies: Measure What Matters – https://youtu.be/DXHkm1wKgyI

• 9 Key SaaS Metrics You Should Track to Ensure Your Business Is Doing Great – https://www.eleken.co/blog-posts/9-key-saas-metrics-you-should-track-to-ensure-your-business-is-doing-great

• MRR: A Simple yet Tricky SaaS Metric Crucial For Your Business – https://www.eleken.co/blog-posts/mrr-a-simple-yet-tricky-saas-metric-crucial-for-your-business

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00:00 – Intro
00:44 – Customer lifetime value (LTV) and customer acquisition cost (CAC)
01:24 – Monthly recurring revenue (MRR)
02:11 – Average revenue per user (ARPU)
02:30 – Churn rate
04:10 – Trial conversion rate
04:55 – Freemium conversion rate
05:27 – Expansion revenue
06:02 – Net promoter score (NPS)