“Happiness is the longing for repetition,” said Milan Kundera in one of his novels. And I have a feeling that Mr. Kundera’s happiness recipe was addressed to SaaS founders specifically.

What can make you happier than users’ desire to return to your product month after month? Through this video, I aim to help all SaaS entrepreneurs and product teams become happier. And monthly recurring revenue (MRR) will help me out.

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• Product Design Outsourcing: When Is This a Good Idea? – https://youtu.be/XVgJEDycexE

• MRR: A Simple yet Tricky SaaS Metric Crucial For Your Business – https://www.eleken.co/blog-posts/mrr-a-simple-yet-tricky-saas-metric-crucial-for-your-business

• 9 Key SaaS Metrics You Should Track to Ensure Your Business Is Doing Great – https://www.eleken.co/blog-posts/9-key-saas-metrics-you-should-track-to-ensure-your-business-is-doing-great

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00:00 – Intro
00:32 – What does MRR stand for?
01:23 – MRR calculation
01:57 – Different types of MRR
02:55 – What to include in the MRR calculation?
03:41 – What to exclude from MRR calculation?
04:45 – Five ways to increase your MRR