There's no fun in tracking customer acquisition costs. Dealing with growth or customer acquisition tempo, or other dynamic metrics is much more thrilling as they help us to see when our businesses float into the sunset of success.

But here's one tiny detail. Your speed and growth don't matter if the reward you gain from a paying customer is less than the amount burned to win that customer.

Years of working with SaaS startups led me to the conclusion that customer acquisition cost is one of the key metrics for software-as-a-service.

This is what we'll talk about today. Please like, subscribe, and hit the bell button if you find this video useful.

• Product Management Organization Structure: Which One to Choose? – https://youtu.be/ALQWsaMyy5w

• CAC SaaS Metric: How to Calculate and Lower Your Customer Acquisition Cost – https://www.eleken.co/blog-posts/cac-saas-metric

• Key Steps to Take When Building Your SaaS Customer Acquisition Strategy – https://www.eleken.co/blog-posts/key-steps-to-take-when-building-your-saas-customer-acquisition-strategy

Check out Instagram for loads of Information on SaaS business:
https://www.instagram.com/elekenagency/

Check out Eleken's blog, where we share out product design wisdom:
https://www.eleken.co/blog/main

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#saasproducts #ux #ui #uiux #saas #uidesign #uxdesign #uiuxdesign #designagency #productdesign #cac #cacsaas

00:00 – Intro
00:59 – What is the customer acquisition cost?
02:48 – What is the golden ratio of SaaS
03:35 – How to lower customer acquisition costs
03:46 – Make user experience frictionless
04:15 – Optimize your marketing tactics
05:08 – Focus on audience segments that resonate better