Imagine you're a young, ambitious Product Manager who's just landed a role with a company that's stuck with an old legacy app.

"We're falling behind," they say.
"Our customers are leaving. What should we do, young ambitious Product Manager?"

You take one look at their app, a digital antique from 15 years ago, untouched, unimproved, and the solution clicks.

"Let's do a major redesign!" you suggest with a spark of confidence.
It seems like the obvious fix.

They're excited.
"Let's do it!" one says.
"But please don't change the logic behind the features. Our users won't like it" another adds.
"So let's change the colors without touching anything else," says a third.

Welcome to the legacy apps paradox. The more an app needs a redesign, the harder it is to make it really happen.

In this video, I'll explain how to deal with the tricky problem of updating old apps that people are used to.

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• Before & After: Redesign for a CRM platform – https://youtu.be/yh8k8NaK-lY?si=_cJnXE9uEUwoDz6A

• How to Redesign an App: When to Do It and What to Start With – https://www.eleken.co/blog-posts/how-to-redesign-an-app-when-to-do-it-and-what-to-start-with

• Best SaaS App Redesigns: 4 Case Studies and Lessons Learned – https://www.eleken.co/blog-posts/best-saas-app-redesigns-case-studies-and-lessons-learned

• To Redesign or Not to Redesign Your Product: A Solution to Resolve Your Doubts – https://www.eleken.co/blog-posts/to-redesign-or-not-to-redesign-your-product

Check out Instagram for loads of Information on SaaS business: https://www.instagram.com/elekenagency/

Check out Eleken's blog, where we share our product design wisdom:
https://www.eleken.co/blog/main

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00:00 – Intro
00:53 – Users hate redesigns
01:45 – Users hate change
02:32 – Companies hate frustrating their users
03:44 – How can you revamp your app with minimal risks?