In this video, you’ll learn how to find and add negative keywords in your Google Ads account step-by-step.

Negative keywords help you avoid irrelevant traffic, save budget, and improve your ad performance.

In this tutorial, you will learn:
- Where to find negative keywords in Google Ads
- How to add negative keywords
- Types of negative keywords (broad, phrase, exact)

Why use negative keywords?

Prevent ads from showing on irrelevant searches
Improve click-through rate (CTR)
Increase conversion rate
Reduce wasted ad spend

This guide is perfect for beginners, PPC experts, and business owners running ads.