In this YouTube tutorial, you’ll learn how to find keywords in your Google Ads account and explore both your targeted keywords and actual search queries that trigger your ads. This is essential for optimizing campaigns, improving CTR, and reducing wasted spend.

- Log in to your Google Ads account
- Navigate: Campaigns → Audiences, keywords, and content → Keywords
- View all keywords across campaigns and ad groups
- Check keyword status, match type, bids, and performance
- Open Search terms to see what people actually typed to trigger your keywords
- How to use this data to improve targeting and pause bad keywords

Whether you’re a beginner or managing a client account, this simple walkthrough will help you audit and optimize your keywords faster.