Want to know how profitable your Google Ads campaigns really are? In this video, I’ll show you how to find ROAS (Return on Ad Spend) directly inside your Google Ads account and how to use it to improve performance.

In this tutorial, you’ll learn:

What ROAS means in Google Ads
How to find ROAS in the dashboard
How to calculate ROAS manually
Which columns to check for accurate data
Check 'conversion value / cost' (ROAS) for Campaigns, ad groups, ads and keywords)
Tips to improve your ROAS and maximize ROI

usually expressed as a ratio or percentage Total Revenue from Ads / Total Ad Spend

Understanding ROAS is essential for scaling profitable campaigns and cutting wasted ad spend. Whether you're a beginner or managing multiple campaigns, this guide will help you make smarter decisions.