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In this episode, we sit down with the Jayanta and Samir Co-Founders of Shuddh Swad behind one of the most interesting regional food - Thekua, a deeply rooted traditional snack, and turning it into a product people across the country can discover, order, and enjoy.

From spotting the opportunity in a culturally loved product to building demand through Instagram Reels, this conversation breaks down what it really takes to build a brand in today’s market. We talk about how the idea started, the early challenges, product shelf life, packaging, revenue, Blinkit listings, competition, and what it takes to scale a food business from the ground up.

This is a raw and practical conversation for anyone interested in startups, D2C, food brands, content-led growth, and building something meaningful from India’s roots.

Satish K Videos Insta: https://www.instagram.com/satishkvideos/
Brand Instagram: @shuddhswad49

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Timestamp:
00:00 - Teaser
01:15 - Intro
01:35 - How He Got Idea To Sell Thekua?
02:33 - His Education Qualification
03:06 - How They Thought To Make Thekua Main Stream Product?
05:10 - Idea of Doing Marketing Through Instagram Reels
06:01 - Total Revenue Till Date
06:37 - Expiry Date of Thekua
06:45 - In Which Platforms They Are Selling Thekua?
07:06 - Process Of Listing in Blinkit
09:16 - Total Investment
10:52 - How They Make Thekua?
13:20 - How They Deal With Competition?
14:39 - They Appeared In Bharat Ke Super Founders Show
15:50 - What Other Products They're Planning To Bring In Future?
17:46 - Role Of Reel In Building Brand
18:47 - How They Will Scale It?
20:00 - Fluctuations In Sale
20:32 - First ₹1 Lakh Sale In How Much Time?
23:37 - Ever Thought That It Will Fail?
24:18 - Highest Sale In Single Month
24:45 - 3 Biggest Learning
27:15 - Future Plannings
27:57 - Conclusion

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