In this practical video on EMSR-a and EMSR-b: Illustration on Excel for our Operations and Revenue Analytics course, we provide a hands-on demonstration of how to apply the Expected Marginal Seat Revenue models using Excel. We will begin by comparing EMSR-a and EMSR-b, discussing their theoretical foundations and key differences in revenue management strategies. Then, we’ll walk you through an illustrative example on Excel, showcasing how to calculate and visualize the outcomes of both models in real-time. This step-by-step guide will equip you with the skills to implement these techniques effectively in your own analyses.