Marketing vs selling and the marketing environment — Pharma marketing management, B Pharm 8th semester.
Syllabus: earlier PCI/CBCS syllabus.
Unit 1, part 1.

Covered topics
Marketing: Definition, general concepts and scope of marketing; Distinction between marketing

Chapters
00:00 Lesson opening
00:30 Introduction
02:45 Marketing
15:38 Distinction Between Marketing and Selling
25:37 Marketing Environment
31:35 Industry Analysis

Study this subject
https://www.youtube.com/playlist?list=PLacMvfuedRXNmPHoqwjfS1mMfd3otT79f

Next lesson: Industry analysis and consumer buying behaviour
https://youtu.be/AAI8EjbV8Ok

Study resources and links
Android app: https://play.google.com/store/apps/details?id=co.alexis.viki
iOS app: https://apps.apple.com/in/app/myinstitute/id1472483563
Website: https://www.firsthope.co.in/b-pharmacy/
Website: https://www.firsthope.co.in
Website: https://www.firsthope.co.in/b-pharm
Instagram: https://www.instagram.com/firsthope_pharmacy/
LinkedIn: https://www.linkedin.com/company/first-hope-fh/
iOS organization code: DYFFUX